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The hottest club drug appears to be one normally used to fix a "burning" problem.
Preparation H, the topical medication used to treat hemorrhoids, reportedly is catching fire as the latest "drug" to hit the New York City club scene, according to a report on ABCNews.com.
New York bouncer, blogger and author Rob Fitzgerald said men are slathering up their torsos with the hemorrhoid cream to make themselves look "ripped," the Web site reported.
The method has been used by body builders to fix problem areas before competitions and has been touted on the Internet for its ability to sculpt muscles of the chest and torso and even reduce puffiness around the eyes, according to the report.
The topical solution contains a medication called phenylephrine HCL, which shrinks the swollen tissues of hemorrhoids. It works by constricting the nearby blood vessels that surround the area. But the ingredient will shrink other tissue as well, hence its off-label use.
A spokeswoman with Wyeth Consumer Healthcare, the maker of Preparation H, told ABCNews.com that the company does not approve or endorse off-label uses for the drug.
And doctors say the drug can cause uncomfortable side effects such as rashes, as well as more serious side effects such as elevated blood pressure.