Originally posted by: buffaloblue
Date: April 11, 2009 at 03:19 AM
Source: https://forum.mmajunkie.com/threads/why-not-make-bj-vs-florian-at-ufc-100.12424/
Its about opprotunity cost boys...
They sold the card out in less then 30 hours and before the public sale.
If they added BJ vs Florian how many more PPV buys would they have gotten?
My guess is less then 50k additional then they will already have since most will already buy the card and if they are not then Florian vs BJ would not put them over the top to buy it.
BJ receives PPV percentage as part of his current contract.
Even at 1 dollar per ppv buy that would be $1 x 1 million buys (I am trying to keep it on the low end of estimates) = 1 million dollars plus Florian's salary and BJ's base. So all in all the fight would cost you 1.2 million or so (although I know at 1 million buys BJ's ppv is higher then this)
UFC is getting roughly $22.50 per PPV buy (I believe its actually $20 but I am keeping it the best case scenario for advocating the fight). GSP and Brock also get PPV percentage and again even at 1 dollar per ppv buy that means the UFC is only clearing 19.50 per additional buy by adding BJ vs Florian.
50k extra busy at 19.50 = 975,000 at a cost of 1.2 million.
Therefore it would actually cost the UFC money to put this fight on and this is not even looking at the negative effect it would have on taking it off UFC 101.
Also assuming that GSP, Lesner, and BJ are getting 2 dollars per ppv buy over 1 million it figures like this....
16.50 x 50,000 = 825,000 for a bout costing you 1.7 to 2.2 million. Who in their right mind would do that?