Not false. True. Look how much you talk about him. That is exactly what he is going for. He is turning up the cringe and the heel routine to maximum precisely to get people like you talking about him and making his name infamous. People will tune in just to see him potentially get knocked out.
If you can manage to get people aggressively hating you enough, then you will not only get the people who love you tuning into watch,.but you also get the masses that hate you. People who are only loved get half or less of an audience.
Now, like I said before, there nothing wrong with letting yourself get taken for the ride. Sometimes getting taken for the ride is the enjoyment. But you should be honest with yourself that you are taking a ride.
As far as comparing him to other famous heels in the MMA world, the next person in line always has to find a new way to crank up the shtick to unheard of levels or else it won't have its intended effect. Hokit has to be cringier and more extreme than Colby or else no one would take any notice. It would be boring rather than shocking and cringe inducing.
If you hate Hokit, and you are shouting from the rooftops how much you want to see him get knocked out, you are giving him exactly what he wants.